- A massive increase in online orders has pushed Chipotle to open its first digital-only restaurant.
- The Chipotle Digital Kitchen will be located in Highland Falls, NY, and will open this weekend. It will only be open for pick-up and delivery orders, and there will be no traditional dining area.
- This new concept will allow the brand to enter more urban areas where a full-sized restaurant wouldn’t be supported.
- Chipotle’s CTO says that their digital sales have recently tripled.
Chipotle Mexican Grill will open its first digital-only restaurant as online sales rise. The first Chipotle Digital Kitchen will open Saturday in Highland Falls, New York. With this prototype, Chipotle aims to enter more urban areas that wouldn’t support a full-size restaurant. Start the day smarter.